design PHilosoPHY

We know that our customers use work clothes all day, every workday, all year round. That's why it's important to us that we offer garments that really keep what they promise all day, every day. That is our design philosophy, simply expressed in our slogan “Workwear. Designed to work.”

We offer a clear premium range that creates simple choices, where the garments harmonize with each other and where a long life cycle perspective is always included in the process. It permeates all steps in product development - in the choice of material and fit, in well thought-out functions and in the timeless Scandinavian design. Our test pilots are a very important part of our product development process and various wear tests are done before the finished garment is put on the market. It is by listening to those who pick up the tools every day that we can develop world-class workwear.

We work with well-known in the industry, quality and environmentally conscious material suppliers who can offer the most optimal materials with a focus on durability, carefully balanced to optimize comfort and feel in the garment and depending on the professional category for which the garment is created. In many cases, we use material brands to further reinforce our stamp of quality. Read more under Quality and Material.


All our personal protective equipment meets the requirements of current legislation according to Regulation (EU) 2016/425 incl. harmonized standards - Declaration of Conformity.